#587Saturday, October 11, 2025
Strands answers for October 11, 2025 — “That's branding” (#587)
Spoilers below — this page is the full record for this puzzle
The NYT Strands spangram for October 11, 2025 (puzzle #587) is ICONICLOGOS, a 11-letter answer to the theme "That's branding". The 6 theme words are APPLE, ARCHES, BULLSEYE, PEACOCK, SHELL and SWOOSH.
Where is each answer on the October 11 Strands board?
Strands #587 resolves to these 6 theme words plus the spangram ICONICLOGOS.
The table gives the start square, end square and travel direction of all 7 answers. Every position comes from solving the grid outright — the answers have to tile all 48 letters with no overlap and no remainder, which is what makes a single arrangement provable.
| Answer | Letters | Starts | Ends | Direction |
|---|---|---|---|---|
| APPLE | 5 | row 4, column 1 | row 4, column 3 | diagonally across the grid |
| ARCHES | 6 | row 8, column 1 | row 7, column 1 | diagonally across the grid |
| BULLSEYE | 8 | row 8, column 4 | row 7, column 5 | diagonally across the grid |
| PEACOCK | 7 | row 2, column 1 | row 3, column 3 | diagonally across the grid |
| SHELL | 5 | row 1, column 5 | row 3, column 6 | diagonally across the grid |
| SWOOSH | 6 | row 3, column 5 | row 4, column 5 | diagonally across the grid |
| ICONICLOGOS | 11 | row 1, column 1 | row 8, column 3 | diagonally across the grid |
What did the October 11 Strands grid look like?
The grid below is six letters wide and eight rows deep, with every answer traced through the letters it uses.
Spangram — 11 letters6 theme words
Each line traces one answer through the letters it uses; the heavier yellow line is the spangram.
Read across the grid, row 1 reads I-C-O-N-S-H, row 2 reads P-E-A-I-E-L, row 3 reads O-C-K-C-S-L, row 4 reads A-C-E-L-H-W, row 5 reads P-P-L-O-S-O, row 6 reads E-H-G-Y-S-O, row 7 reads S-C-O-E-E-L, and row 8 reads A-R-S-B-U-L.
How hard was the October 11 Strands puzzle?
The difficulty index rates puzzle #587 as above average: it sits at the 59th percentile of every Strands grid to date.
Easiest puzzle ever published on the left, hardest on the right. The formula behind the score, and the ranked list of every puzzle, are on the Strands difficulty index.
Who made the October 11 Strands puzzle?
Strands puzzle #587 was edited by Tracy Bennett and constructed by Christina Iverson. Output across the whole run is broken down on who makes NYT Strands.
Common questions about the October 11 Strands puzzle
What was the clue for Strands on October 11, 2025?
The Strands clue for October 11, 2025 is “That's branding”, on puzzle #587. It is answered by the spangram ICONICLOGOS, and all 6 theme words that day belong to that idea.
What were the Strands words on October 11, 2025?
The 6 Strands theme words for October 11, 2025 are APPLE, ARCHES, BULLSEYE, PEACOCK, SHELL and SWOOSH, plus the spangram ICONICLOGOS.
What was the big word in the October 11, 2025 Strands?
The big word — the spangram — for October 11, 2025 is ICONICLOGOS, 11 letters long, running from row 1, column 1 to row 8, column 3. It is the one word that touches two opposite sides of the board and states the theme outright.
What did the Strands theme “That's branding” mean?
The Strands theme “That's branding” for October 11, 2025 means ICONICLOGOS — that is what the spangram spells, and every one of the 6 theme words is an example of it.
How many theme words are in Strands October 11, 2025?
Strands puzzle #587 has 6 theme words plus one spangram, and together they use all 48 letters on the board exactly once.
How difficult was the October 11, 2025 Strands puzzle?
Strands #587 rates above average on a computed index, harder than 59% of every Strands puzzle published since March 2024.
What number was the Strands puzzle on October 11, 2025?
The Strands puzzle published on Saturday, October 11, 2025 is #587, counting from the game's launch on March 4, 2024.
Today’s puzzle and its hint ladder are on the front page. This puzzle sits in October 2025, part of the full Strands archive.